MATTRESS FIRM
UnJunk Your Sleep The Tour
Design a wrap for the “UnJunk Your Sleep” Tour Truck, that grabs attention, supports engagement, and highlights the on-board showroom. Create social content for the Truck Tour, calling out the cities we’re visiting while promoting the national sweepstakes.
THE ASK
THE WORK
Truck Wrap Design
Social Art Direction + Design
Design direction was influenced by the “icons” of NYC, Detroit, and Houston. True to the idea and campaign of Junk Sleep, the content is scrappy, humorous, and textural. These visuals were used in paid and organic social. Each city had a series of posts to notify, introduce, and remind consumers about the Tour.
SOCIAL CONTENT
