TRULY
Keep it Light & Lit
THE ASK
Create a Key Visual and social content to promote Truly’s Keep it Light sweepstakes. The promotion allows people to enter to win an over-the-top holiday lights display at their home or apartment, and Truly will cover the utility bills.
Key Visual (used for media promotion)
Social Content
THE WORK
The above stills and animated visual were used organically on Truly’s pages as well as paid social. Truly has a very bold style and the posts reflect their colorful, playful brand.
Even the snowpeople are keeping it light.
SOCIAL CONTENT