HARD MTN DEW

DEWhibition Ends at Last

THE ASK

Design a mailer that would be sent to drink influencers & reviewers. Should resemble the prohibition era because “DEWhibition Ends at Last!” The campaign also included a microsite where DEW fans could win a chance to be one of the first to try these exclusive flavors. The mailer included: Wood Crate, Newspaper Sheet, Product Fact Sheet, and Notecard.

*Crate/Newspaper photo credits @i_need_a_snack_

Mailer Design
Microsite Visuals

THE WORK

275037578_1501844013552171_2309000052726941260_n.jpg
275116646_358382022957938_2079023954131893341_n.jpg
FactSheet.jpg
Final_Newspaper-01.jpg
MailerCard.jpg

MICROSITE VISUALS

The microsite was built to allow consumers to enter to win a chance to be the first to try Hard MTN DEW. Within this, fans had to explain “how far they would go” to win this experience.