Queens of the SitcomQueens of the Sitcom is a series of videos showing the ever-changing role of the strong female sitcom character.
Featured Shows1950s I Love Lucy
1960s That Girl
1970s The Mary Tyler Moore Show / Maude
1980s The Cosby Show / The Golden Girls
1990s Roseanne / Seinfeld
2000s 30 Rock / Parks and Recreation
The DesignThe series features a bright, bold design reflecting the powerful presence of these characters. This also brings the shows together, old and new, into a modern style.
The color palette ranges throughout the series. Each decade is differentiated by color, relying on the stylization to carry the brand’s overall theme.