Queens of the Sitcom

Queens of the Sitcom is a series of videos showing the ever-changing role of the strong female sitcom character.

Featured Shows

1950s  I Love Lucy
1960s  That Girl
1970s  The Mary Tyler Moore Show / Maude
1980s  The Cosby Show / The Golden Girls
1990s  Roseanne / Seinfeld
2000s  30 Rock / Parks and Recreation 


The Design

The series features a bright, bold design reflecting the powerful presence of these characters. This also brings the shows together, old and new, into a modern style.

The color palette ranges throughout the series. Each decade is differentiated by color, relying on the stylization to carry the brand’s overall theme. 






The Series

Queens of the Sitcom is a series developed for social media. The videos range from 1:10 to 1:50 minutes. These ten videos, like a sitcom, would be released weekly in chronological order (1950s–2000s).





Series Pitch Book

A pitch book for the Queens of the Sitcom series. Book includes the written treatment, sitcoms featured, and design boards from selected series’ videos.