Queens of the Sitcom
Create a series of videos that reflect on culture.
Queens of the Sitcom is a series of videos showing the ever-changing role of the strong female sitcom character.
1950s // I Love Lucy
1960s // That Girl
1970s // The Mary Tyler Moore Show, Maude
1980s // The Cosby Show, The Golden Girls
1990s // Roseanne, Seinfeld
2000s // 30 Rock, Parks and Recreation
The series features a bright, bold design reflecting the powerful presence of these characters. This also brings the shows together, old and new, into a modern style.
The color palette ranges throughout the series. Each decade is differentiated by color, relying on the stylization to carry the brand’s overall theme.
Queens of the Sitcom is a series developed for social media. The videos range from 1:10 to 1:50 minutes. These ten videos, like a sitcom, would be released weekly in chronological order (1950s–2000s).